Released on = April 26, 2007, 4:00 pm

Press Release Author = Blane Perun/Shenoa Diamonds

Industry =

Press Release Summary = Shenoa & Company, selling diamonds online, has announced a
new finance program geared at providing customers a \"No payment for 90 days with no
interest option\".

Press Release Body = Scott Cowan, Chief Operating Officer of Shenoa Diamonds, and
Blane Perun, Vice President of the dot com division, are both very enthusiastic
about this customer offering. \"Providing the consumer interest free finance options,
rewarding them with no payments for 90 days is another of our efforts targeting the
Shenoa Experience\" says Cowan. The application method process is uniquely secure as
well, with no need for the applicant to supply their complete social security
number. Credit decisions are made real time within 4 seconds. All things being
equal this can be the decision maker in a very competitive environment.

Shenoa & Company has joined the ranks of Overstock.com and Walmart.com when it comes
to this online financing option, and the ability to provide no payment for 90 days
interest free. \"We have seen a 2% traffic spike from the 90 day finance promotion,
and have had some purchases in the first few days of the unpublicized launch\" Says
Perun, who went on further to discuss the value of the traffic. The visitors came to
the site looking for jewelry under the pretense of 90 day no payment nor interest.
They are very targeted visitors and the conversion rate is far beyond our typical
curve. Best of all the traffic costs us nothing, and helps decrease our cost per
visitor overall. \"I can only imagine in time we will see more traffic from this
niche as we promote the financing. These are very savvy buyers who recognize the
cost of money, and see the immediate impact of 90 days no payment interest free
shopping.

About Shenoa and Company:

Founded in 1980, Shenoa & Company. Is one of the fastest growing online retailers of
certified diamonds and fine jewelry. Shenoa & Company Online is built on a simple
idea: purchasing quality diamond jewelry does not have to be an expensive event.

www.shenoadiamonds.com

Contact information
VP Online Marketing Blane Perun
Shenoa & Company, Where Diamonds Come From
1-866-743-9268
www.shenoadiamonds.com

© 2007 Shenoa & Company. All rights reserved.


Web Site = http://www.shenoadiamonds.com

Contact Details = Contact information
VP Online Marketing Blane Perun
Shenoa & Company, Where Diamonds Come From
1-866-743-9268
www.shenoadiamonds.com